![]() ![]() Be Seen Optics uses its orange with text to alternate between product images. Businesses like beseenopticssd and sitwithkelly use their business theme colors for the checkerboard effect. Travel blogger jackharding alternates between light and dark tones from their images and brandoneckroth also does something similar where the darker tones in the images have browns or greens and lighter tones have whites or sky blues.ģ. She has even used a black thumbnail for her videos to stick to the order.Ģ. In another section, she also uses a black square to alternate with her images. Creator _zoyaa.h_ uses pictures of the sky to alternate with her images. Here are some examples of the different uses of the Checkerboard layout:ġ. If you’re marketing a business, you can alternate with the business theme colors too. Or alternate between brown and green/blue for earthy or sky tones which are mostly used by travel bloggers. Meaning, you can alternate your posts based on the color tone, alternating between light and dark tones. How can you master it, you ask? Simple! The key is to have all your posts made according to 2 types of content. Whether you’re a checkers lover or not, this layout, if properly executed can become your canvas to share your story. This grid layout might be considered the neatest and organized looking one. Using any of these layouts is sure to get you more views and followers. Here’s a list of 4 types of layouts that I find to be the most used. This has given us enough time to research, plan Instagram feeds, and understand which layout works best for us.īut if you haven’t researched and don’t know which layouts you should test, look no further! Since the pandemic, people have had more time on their hands to play around and experiment with Instagram Grid Layouts. Unless that’s your aesthetic of course. □ Which means you can’t have a boring, dull theme or layout. The first look at your Instagram feed is what will pull your audience in. The first person who decided to play around with the Instagram squares is certified genius!įirst impressions are as important in the virtual world as they are in the real world. You might not even care whose page it is or what they’re selling, umn if they’re selling.Īll you see is how polished it looks and awe at the fact that an Instagram feed can look this appealing.Įditing apps have opened the doors to creative, out-of-the-box thinkers that have given us so many different ways to manipulate the way our feed page presents. They’re shared waaaay more widely than any other type of Instagram post - the reach will be several times that of a regular video or image.Have you ever come across a page on Instagram and just gone, ‘Damn! That looks good!’ There’s a whole post on Reels coming up, but in essence they are portrait videos, maximum 90 seconds long, and massively favoured by the algorithm. Reels are a brilliant opportunity for all of us. And the more you use them well, the more your account will grow and the greater your engagement will be with your audience… Got all that? Just in case anyone is still scratching their head, the next post in the Instagram Mini Series will be All About Stories in more detail. They disappear after 24 hours - but they can be pinned in themes to be found later by the more curious among your followers. They do NOT appear on your grid they’re found when people click your profile pic. They can have music and gifs and animations and - crucially - links, added to them, natively in Instagram. because they’re only really intended to be viewed on phones. They’re orientated as portrait rather than landscape or square. Stories are 15 second videos (or a longer video broken into 15s chunks) or a 7 second-long still. Shots of objects from Special Collections often get engagement, like this one from the BL. ![]() It’s worth noting that not all your posts have to be about your library: images of the geographic location you’re in are often popular, as in this Liverpool Uni Library example. Remember: pictures of Words do not work! Shots of library interiors seem to do really well, as to shots of library exteriors… Archive photography is always popular. A perfect shot of a book, taken on an expensive camera, will reach fewer people than a nice picture of your library’s interior taken on your phone. In the library world, it’s photos of interesting things that do well here, rather than incredible photography per se. You might post a few times a week to the Grid, even if you post more often to Stories. It’s what people see when they click on your profile. The Grid is the bread-and-butter, the ‘main’ posts you put on your Instagram account. So, what do you post, and where should it go? At the time of writing, there are four ways to post Instagram content. ![]()
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